In February Mark and Jonas are working with a large group of senior managers from a global building materials company on innovation. It’s not what you make that matters but the way and ways of making both the product and business. We expect to challenge their thinking in terms of how to do business better and different in a market that is massively affected by an economic cycle or downturn. They are doing the right thing, change themselves before the competition do or the market demands it.
It’s better to change on the upwards slope of the curve or somewhere near the apex rather than in the tail spin of decline. We expect to push them to think differently and take control of their future in the industry. Should be fun !!
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